I am a senior/lead-level user experience and product designer with over 25 years of experience in the industry.

I collaborate with organisations of all shapes and sizes either as a consultant or as part of an existing team to create engaging, intuitive, and effective interfaces for products and services across all connected devices, specialising in web and championing accessible responsive design.

I like finding simple solutions to complex problems, and I’m a firm believer in validated, evidence-based design, and in the principles of KISS.

The disciplines of user/product/service design mean different things to different people, so I thought it would be useful to describe the kinds of activities I am generally involved in.

Typical activities:

• Discovery - requirements gathering, workshop participation, etc
• Basic user research (Hotjar, simple surveys), although I am not a 'user researcher'
• Peer review and analysis
• User journeys, flows and experience mapping
• Information architecture creation and validation
• Lo- and hi-fi wire-frame creation and iteration (Axure, Sketch, Adobe XD, Figma, by hand, etc)
• Prototyping (Axure, InVision, Marvel, Adobe XD, etc)
• User testing and product UI validation
• Visual/user-interface design
• Creation of visual and technical styleguides and documentation

I am highly commercially aware and can often offer valuable and inventive insight in that critical area of cross-over between the needs of the user needs vs. business requirements.

I am familiar with project management models from traditional waterfall through to various flavours of agile, lean, etc. I've also worked solo on projects and have experience managing small teams, but mostly I like to work alongside other like-minded designers, developers, and forward-thinking stakeholders.

Some clients I have worked with:

British Airways, British Gas, Barclays PLC, EE, Vodafone, Seren, EDF Energy, Sapient Nitro, T-Mobile, Jaguar Land Rover, Toyota, Lloyds Register, Iris Digital, Infosys, nPower, Reed Global, Harrods, Tesco PlC and many others...